Fred Reichheld

Fred Reichheld

Fred Reichheld is a New York Times best-selling author, speaker, and business strategist best known for his research and writing on the loyalty business model and loyalty marketing. He is the creator of the Net Promoter System (NPS) of management. Reichheld is the author of several business books, including The Ultimate Question 2.0 and Answering the Ultimate Question, and a frequent contributor to the Harvard Business Review. He graduated with honors from both Harvard College and Harvard Business School.

Videos by Fred Reichheld (requires a subscription)

Customer Loyalty and Profits

Customer Loyalty: Follow the Golden Rule

Customer-Focused Mindset: Going the Extra Mile

Improve Team (and Leader) Performance

The Customer-Focused Leader: The Weekly Huddle

Books by Fred Reichheld (requires a subscription)

The Ultimate Question 2.0